Norman Mphake is the Founder of the Physical Education Institute of South Africa (PEISA). An organisation committed to advocating for active engagement, skills development, debate, research, innovation, knowledge sharing and setting the foundation for a healthy, active and  physically literate South Africa. His academic expertise is in the areas of Physical Education, sport coaching, administration and talent identification with a Higher Degree from La Escuela Internacional de Educación Física y Deporte (International School of Physical Education and Sport) – in Cuba.