About us

HeadStart Kids has been operational since 2017 in South Africa and currently impacts over 150 000 children daily in the Early Childhood Development space.

HeadStart Kids is a non-profit organisation, a registered section 18a company and receives its funding from various sectors – business organisations and private. This enables us in fulfilling our commitment to the early childhood development, wellness platforms and the love for the children.


  • To provide preschool children (six months-five years old) of low-income families with a comprehensive ECD program to meet the children’s emotional, social, health, physical, nutritional and psychological needs.
  • To enable, educate and prepare pre-schoolers for their schooling career in order for them to become successful, productive citizens of our country.
  • In Partnership with our strategic partners we apply metrics to measure the effectiveness of the programme and intervene when children need medical assistance with referral letters to the local clinic.
  • Reversing iron deficiency and prevent stunting will enable our children to function optimally and eventually be contributing citizens to society as adults.

Meet the team

"Uncle" Norman


Norman Mphake is the Founder of the Physical Education Institute of South Africa (PEISA). An organisation committed to advocating for active engagement, skills development, debate, research, innovation, knowledge sharing and setting the foundation for a healthy, active and physically literate South​ Africa.

"Aunty" Lily

Founder & Director

The Founder of HSK, Lily Geerdts, started with her pilot project in 2015 at the Blair Atholl Pre Primary school, Lanseria, Gauteng. She says: “We are proud of our partnerships, relationship and affiliations with key stakeholders who are vital in the development and execution of the HSK programme on a daily basis. This can and will change our landscape as we know it in our beloved country.”

"Miss" Linda


Linda is a Communication and Stakeholder Engagement strategist. She has extensive experience in corporate governance, general management, execution of corporate social investment programmes amongst others. Linda is a business woman and her experience in this sphere has been an incredible benefit to HeadStart Kids and its board.

“Passionate about giving children a headstart”